When Dr. Katie Crifasi decided to create a plant-based restaurant concept, that blurred the line between healthy and absolutely delicious, to the Baton Rouge food scene, she hired Adjunct to create a unique and fun brand for The Plantry Café.

The brand concept evolved from the common phrase used to describe plant-based meals as “rabbit food.” Custom illustration with selective pops of color are a meant to have a nostalgic story book look and give our mascot, Hareold, a playful personality.